Email Marketing​

  • Email marketing is sending interesting emails to people who want to hear from a business. These emails might have special deals, updates, or valuable information.

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What is Email Marketing?​

  • Email Marketing is like sending friendly letters to your customers but digitally.
  • Businesses use emails to share news, offers, and information with people who are interested in their products or services.
  • It's a way to keep in touch and build a good relationship with your customers.

Why is Email Marketing Important?​

  • Imagine you have a friend who keeps you updated about exciting events, discounts, or cool things happening.
  • You look forward to their messages because they bring you value.
  • Email Marketing is similar – it helps businesses connect with their customers, provide useful information, and offer special deals.
  • It's essential because it keeps your audience engaged and coming back for more.

How Does Email Marketing Work?​

  • Think of it like a newsletter from your favourite brand. When you visit a website and see a "Subscribe to Our Newsletter" option, you can enter your email.
  • Then, the brand sends you emails with interesting stuff, new products, or discounts.
  • They aim to keep you engaged and informed.
  • For example, if you've signed up for an Indian online shopping site's newsletter, you may receive emails about festive sales, new arrivals, and exclusive discounts.
  • It's a way for businesses to stay connected with their customers and offer them something special.
  • So, Email Marketing is like a digital way to share news, offers, and stay connected with your favourite brands.
  • It's a way for businesses to keep their customers happy and informed!

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